What we can learn from DTC success with TV ads
Kevin Krim and Sebastian Chiu Contributor Share on Twitter Kevin Krim is EDO's President & CEO. His 21-year career...
Near raises $100M for an AI that merges online...
One of the holy grails in the world of advertising and marketing has been finding a way to accurately capture and...
UK Facebook users now have a tool to report scam...
Facebook has launched a tool for UK users to report ads they suspect of being scams. The feature can be accessed...
Why commerce companies are the advertising...
The unchecked digital land grab for consumers’ personal data that has been going on for more than a decade is...
WPP sells 60% of market research giant Kantar to...
Some M&A is afoot in the world of market research and analysis: WPP today announced that it would sell 60% of...
Facebook tries to make ad targeting explanations...
Facebook has been adding new tools to provide more transparency about why users are seeing certain ads and content (and...
AppLovin acquires SafeDK to improve brand safety
Mobile marketing company AppLovin is announcing that it has acquired SafeDK. While AppLovin started out as a mobile ad...
Signpost nabs $52M to help SMBs collect reviews...
Creating products aimed at smaller business users is a promising but challenging category in the area of enterprise...
UK’s CMA launches investigation into digital...
Just two weeks after the UK’s Information Commissioner published a damning report setting out major privacy and...
File storage app 4shared caught serving invisible...
With more than 100 million installs, file sharing service 4shared is one of the most popular apps in the Android app...
How startups can make influencer marketing work...
Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this,...
Google launches a new portal for small businesses
To celebrate International Small Business Day, Google today launched a new website that will suggest its products...
Videos lead brand creative growth with 3x...
James Winter Contributor James Winter is currently the VP of Marketing at Brandfolder, a leading digital asset...
Facebook squeezes money from Instagram with new...
Half of Instagram’s billion-plus users open its Explore tab each month to find fresh content and creators. Now...
Facebook’s searchable political ads archive is...
Facebook has announced it’s rolled out a basic layer of political ads transparency globally, more than a year...
What startup names are most effective?
Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and...
Comscore raises $20M with an option to bump it to...
Comscore’s name is usually in the news because of its widely-cited research and stats around media traffic and...
Behavioural advertising is out of control, warns...
The online behavioural advertising industry is illegally profiling Internet users. That’s the damning assessment...
Google ramps up competition with Facebook Pages...
Google has been steadily updating its tools for businesses looking to reach more customers across Google’s...
YouTube’s new AR Beauty Try-On lets viewers...
Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new...